A Social Marketing Platform - Organizing Travel Around People
Like no one else, JoeOptions is organizing the Vacation Rental Industry around people. In 2010, the Vacation Rental Industry generated over $85 billion in revenue.
More and more people are gravitating every day to social sites like Facebook, Twitter and other emerging platforms. Every two days now we create as much information as we did from the dawn of civilization up until 2003, according to CEO Schmidt of Google. Facebook is adding 35 million new users a month to its existing 750 million worldwide users that share 30 billion pieces of content every month. On average, women spend one out of every six minutes on a social networking site and Facebook now accounts for over 25% of all online traffic in the world. It took Twitter three years to amass 1 billion tweets and now there are 1 billion tweets every week. The reality is online web traffic is consolidating at a very rapid pace and it is no longer good enough nor will it be affordable to drive eyeballs to a static web site for any business.
When looking at the Vacation Rental industry as a whole, most websites are built on a traditional listing model whereby a property owner buys traffic through a subscription fee or through giving up a percentage of the rental revenue. Travelers search among multiple property listings at no charge to find what he or she wants. In other words, the traveler Finds and the property owner is Found. There is absolutely nothing social about this model.
JoeOptions™ disrupts this traditional model by focusing vacation rentals around people and where the online traffic exists. Integrating with social media, JoeOptions now allows a traveler to not only go Find properties, but also allows the property owner to go Find travelers through easy one-click social media marketing tools. As a result, our proprietary platform provides owners with leads that have an interest in their specific property or in similar properties. Owners then only pay based on performance by purchasing the leads they desire, very similar to how one buys a song or an app in the iTunes store. There is no charge for owners to list their properties in our store and use our social marketing tools. Similar as with all travel sites, travelers use the site free of charge.
Just as Facebook is organizing the world around people, our mission is to further organize the Vacation Rental industry around people.